Window display.

Window Display for Nespresso: "Doing is Everything"

As part of Nespresso’s global campaign to raise awareness about sustainability and recycling, I was invited to craft a window display for their boutique in Quebec, Canada. Inspired by nature’s intricate textures and patterns, I created sculptural paper-crafted letters using textured cardboard, forming the campaign’s message: Doing is Everything.

This installation was part of a worldwide initiative featuring the work of 100 artists, united in celebrating Nespresso’s commitment to sustainability. Through this project, I aimed to merge art and advocacy, bringing the message to life with an organic, tactile elegance that reflected the beauty and fragility of our natural world.